In turbulent times, UNIQA's new campaign consistently relies on our proven brand promise: "living better together." Under the leadership of Mario Stadler, Head of Group Brand & Communications, the agency "Schatz&Stöber" developed a multimedia campaign that is optimally aligned with modern digital media behavior.
The challenge: People's lives are so diverse that it has become impossible to address everyone with the same story. Attention spans are rapidly decreasing, especially on social media and among younger audiences. The solution: We present our message through short, emotional stories that work for different target groups and on various channels. The recurring narrative is the core idea of community – the UNIQA principle:
All stories are positive and optimistic. They show authentic life situations where UNIQA is tangibly by your side. Six humorous stories, divided into twelve spots, convey the direct emotional benefits of UNIQA insurance services: security, support, and the reassuring feeling of not being alone. Each image spot is linked to a specific insurance product, creating a campaign that is also optimally intertwined from a sales perspective.
At the end of the day, it's also about bringing people closer to a topic with insurance that they might otherwise not be so keen to engage with.
The campaign will be launched in Austria and also in the other UNIQA markets. By focusing stringently on the smallest communicative unit, UNIQA creates high recognizability and enables seamless integration into the digital everyday life of people in all countries.
At the same time, the corporate identity also got a facelift: The new graphic focal point is the "circle." It flexibly places the brand message at the center in all media.
In terms of sustainability, the campaign was implemented CO2-neutral: With Admosfy, a solution for creating climate-neutral media campaigns, we offset the total CO2 emissions of the media measures.
Proofs:
Photos: Ruben Riermeier | visuals: UNIQA graphics department
Spots: concept by Schatz & Stöber | production: Kaiserschnitt Film | director: Rikke Gregersen | music: „like whoa“ by yungcxreal x baby frankie
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